Built in the field, not in a boardroom

Why we exist

Praxion was started by James Donsing, a LeafFilter field sales rep. His days were spent at kitchen tables with homeowners. His evenings went to typing the same customer, the same measurements and the same notes into one system after another, chasing paperwork, and keeping track of which jobs had quietly stalled.

So he built the tool he wanted: a CRM that does the work itself. It plans the day, keeps every job current from the first appointment to paid, audits the paperwork before it is submitted, keeps the whole office notified, and asks before anything goes to a customer. That tool became LH Masterlog Agent — an example of a tailored Praxion build, in daily use by field reps today. Its measurement engine became Praxis EaveDrop, its scoring became Praxis TrueEdge, and its messaging and canvas became Praxis Virtual Sales Rep and Praxis Predictive Canvas.

Praxion is the company behind all of it, and the team that tailors the same approach to any company: any CRM, any design, any workflow and any connector. Behind every build is a team of developers, troubleshooters and consultants who know the ins and outs of running a sales business — and exactly where everyday human error creeps in. Every build is designed for efficiency, ergonomics and profitability. Our job is to tailor CRM systems to maximize business efficiency and performance — so your reps spend less time on paperwork and more time selling.

Consultations are mostly remote, by video call, and in person when it helps.

What we believe

The story so far

1. December 2025Development of LH Masterlog Agent begins, built by a rep for reps.
2. Daily field useUsed in the field every day, improved from reps’ own requests.
3. The suitePraxis EaveDrop, Praxis TrueEdge, Praxis TruePair and the Praxis tools grow out of the same engine.
4. 2026Praxion opens tailored agentic CRM builds to any company.

Thank you to our original field testers

Before anyone else saw it, a handful of field sales reps put the app through real days in the field — reporting what broke, asking for what was missing and trusting it with their own jobs. Much of what you see here started as their requests.

• Chris H.
• Chase K.
• Anthony C.
• Steve B.