Built in the field, not in a boardroom

Why we exist

Why we exist

Praxion was started by James Donsing, who spent years in home-improvement field sales, selling at kitchen tables and training and managing sales teams. His days were spent at kitchen tables with homeowners. His evenings went to typing the same customer, the same measurements and the same notes into one system after another, chasing paperwork, and keeping track of which jobs had quietly stalled.

So he built the tool he wanted: a CRM that does the work itself. It plans the day, keeps every job current from the first appointment to paid, audits the paperwork before it is submitted, keeps the whole office notified, and asks before anything goes to a customer. Its scoring became Praxis TrueEdge, and its messaging and canvas became Praxis Virtual Sales Rep and Praxis Predictive Canvas.

Praxion is the company behind all of it, and the team that tailors the same approach to any company: any CRM, any design, any workflow and any connector. Behind every build is a team of developers, troubleshooters and consultants who know the ins and outs of running a sales business — and exactly where everyday human error creeps in. Every build is designed for efficiency, ergonomics and profitability. Our job is to tailor CRM systems to maximize business efficiency and performance — so your reps spend less time on paperwork and more time selling.

Consultations are mostly remote, by video call, and in person when it helps.

What we believe

The story so far

1. December 2025Development begins, built by a rep for reps.
2. The suitePraxis TrueEdge, Praxis TruePair and the other Praxis tools grow out of the same engine.
3. 2026Praxion opens tailored agentic CRM builds to any company.