Built in the field. Engineered for the teams who sell.

Where this started

I spent my career in home-improvement field sales: at kitchen tables, on the road between appointments, and later on the management side, hiring, training and coaching reps through their first year. The work was never the problem. Selling is honest, demanding and rewarding. What wore good people down was everything around the sale.

Reps re-typed the same customer into three systems at the end of a twelve-hour day. Leads went to whoever grabbed them first instead of the person best suited to win them. Quotes, paperwork and the CRM disagreed with each other, and the cost of that showed up weeks later. Managers spent their days chasing status updates instead of developing people. The best salespeople I knew were losing hours every week to work no customer ever saw.

In December 2025 I started building the tools I wished my teams had. Praxion is what those tools became.

What Praxion does

Praxion tailors an agentic CRM to the way your company already sells. We connect to the systems you run today, then hand the repetitive, error-prone work to a system that checks it, corrects it and keeps every record current, so your people can spend their time with customers.

• The right lead to the right rep. Leads are routed by fit, schedule and drive time, not by who clicks first.
• Records that agree. Quotes, paperwork and the CRM are cross-checked before anything is submitted, with the correction ready to approve.
• Nothing slips overnight. Every open job is reviewed after hours, and the morning starts with a short, accurate list of what needs attention.
• Follow-up that happens. Calls, texts and email live in one thread per customer, and follow-ups are drafted on time, in the rep’s own voice.
• Leadership with a clear view. Every rep and office on one screen, with pay checked against the jobs behind it.

We call these tools the PACs, Praxis Agentic CRM Solutions. See the full suite.

The standard we hold

• People stay in control. Anything that reaches a customer is approved by a person unless you choose to automate a specific message.
• Your systems, not ours. Praxion works with the CRM and tools you already use, including ones without an open connection.
• Proof over promises. We show working demonstrations, not slide decks, and we say plainly what a tool can and cannot do for your team.
• Respect for the people who sell. Every feature is judged by one question: does it give a salesperson time back with a customer?

Where we are going

The same discipline applies to any team that sells in the home or in the field: roofing, siding, windows and doors, remodeling, pest control, solar, equipment and services. Praxion is building tailored systems for those teams now, and we are growing a network of consultants and developers who know the work firsthand.

An open invitation

If you lead a sales organization, tell me the work your people dread most. I will give you a straight answer on what Praxion can take off their plate before you commit to anything. If you have carried a bag and want to help build what comes next, we would like to meet you.

Independent 1099 consultant role. No income guarantees.

James Donsing, Founder, Praxion Agentic CRM Solutions. [email protected]